MSR was founded in 1971 by motorcycle racing legend Malcolm Smith. What started off as a small accessory business importing throttle and brake cables is now an industry leading motorcycle apparel and hard parts manufacturer.

MSR offers a complete line of riding gear, covering all aspects of off-road riding from competition to dual sporting to adventure riding. Head to toe products with innovative designs and second to none performance.

History with Apico

MSR has been distributed in the UK by Apico since 2005 along with Answer Racing. With a continued focus on supplying quality products, we are proud to distribute MSR to further satisfy our thousands of loyal stockists and customers. From a first time rider to off-road professional Jonny Walker, MSR is committed to providing you with a superior product.

If you’d like to find out more about MSR, check out their website here or find your nearest MSR stockist below.